The Challenge
As Health2Sync expanded into new markets, growing regulatory requirements made the entry journey increasingly fragmented. Some users even saw the same terms twice. We wanted to make it easier for users to get started.
Easy Doesn’t Mean Everything Up Front
The initial idea was to bring all required steps onto the first screen. But this screen already had a high completion rate, and adding more could make the start harder for new users and create unnecessary work for existing users who had already agreed to them.
The Right Moment for Required Steps
Instead, I proposed bringing the required steps together and showing them only after the first screen had given new users a reason to get started, while letting existing users log in without repeating those steps.
Final Design
The redesign reduced the entry journey from seven screens to three. After launch, setup completion increased by 25%. We then iterated on the first screen’s visual design, which brought a 6% increase in overall registration.